10 Days in Montreal.

Sid Lee paired with the (RED) organization for its 2012 Boot Camp and flew eight creatives from all around the world to Montreal. The mission? Work for 240 hours straight and design a solution to end mother to child HIV transmission in Africa by 2015 along the way. Simple.



Case-Film Briefing




Case-Study Boot Camp




Lürzer’s Archive Artikel







Webisode 1




Webisode 2




Webisode 3




Webisode 4




Webisode 5




Webisode 6







Fellow Campers

Serina Tarkhania (Canada) - Bas Gaelen (Netherlands) - Daniel Dominguez (Venzuela) - David Dworkind (Canada) - Roeben Beddeleem (Belgium) - Jaime Lopez (USA) - Jean-Constant Guigue (France) - Raymo Ventura (USA)